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Content Strategy

I lead narrative strategy for cross-functional creative projects, optimizing storytelling approaches to increase audience engagement across paid, owned, and earned channels.

Research & Insights

I review audience and content insights and compile findings into themes and content opportunities. This serves as a foundation for creative concepting and audience-resonant storytelling.

Creative Development

I facilitate creative ideation that connects content research, audience insights and organizational needs to creative problem solving. We identify a point of view for the story we'll tell together. 

Messaging Guidelines

I shape and align brand voice by leading product positioning, topic planning, and key messaging. Then, I bring it to life with market-ready copy examples.

Pulled from the Portfolio: 

Work for Compassion International

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